Why Video Marketing Needs to Be a Priority for Every Single Brand

SEO should be an essential part of any brands marketing agenda if they want to reach their target audience, but by contrast, video SEO, and video marketing are too often seen as a sideline venture. Search Engine Optimization strategies will include goals such as aiming to secure X% of the search space, however, the internet’s Discover More …

Why Your Small Business Should Be Part Of The Video Marketing Revolution

It was only a few years ago that any sort of film or video making was inherently expensive and using moving images for marketing campaigns was confined to the large corporations with pockets deep enough to hire a big London based ad agency. Whilst the blockbuster video advertising is still a part of that corporate Discover More …

Why Video Marketing Adoption Drives Positive Change

In her recent study on video marketing, the Aberdeen Group’s Chief Content Officer, Maribeth Ross uncovered a few interesting correlations between adopting video for content marketing, and improved overall performance. Now, it’s a rare thing to have a single tactic deliver such transformative results. What’s more, it’s extremely ill-advised to rely on technology without having Discover More …

Jodi Arias’ parents break silence with online video, ask for donations

“So it’s got to be very, very difficult from their perspective to know that this is their little girl, and that their little girl did this to Travis Alexander,” Lindstrom said. Lindstrom added that having a bigger budget for one’s legal representation doesn’t necessarily mean a better attorney will be hired. “The capital attorneys that Discover More …

Why you should worry about HTML5 mobile apps

HTML5 has been gaining steam among mobile app developers for several years now. It’s advantages over native apps, such as interoperability across devices, speedier development times and ease of maintenance are some of the big reasons why Gartner predicts that, by 2016, HTML5 will be used in more than half of all mobile apps. However, Discover More …

Exclusive: Fullscreen to buy online video producer Rooster Teeth

LOS ANGELES (Reuters) – Media company Fullscreen has agreed to acquire Rooster Teeth, an 11-year-old online production studio based in Austin, Texas, that created the long-running video series “Red vs. Blue,” executives of the companies told Reuters. Fullscreen, one of the biggest networks on YouTube, is majority-owned by Otter Media, a joint venture between ATT Discover More …

Amazon shows HTML5 some love, letting devs charge for web apps in Android …

Amazon announced today that developers of HTML5 mobile apps can now charge money for the apps distributed through the company’s Android AppStore. While Amazon has allowed developers of web apps to publish them through the AppStore since August of last year, this is the first time the company has offered the ability to set a Discover More …

TVN taps Brightcove Video Cloud to enable multiscreen online video

Show Special TVN taps Brightcove Video Cloud to enable multiscreen online video TVN has embarked upon a programme of enhancing its core delivery infrastructure as it aims to deliver broadcast-quality video via desktops and mobile devices. The Polish commercial, free-to-air television network provider has selected the Brightcove Video Cloud online video platform to manage and Discover More …

Three Questions to Ask Before Shooting a Brand Video

Video marketing is one of the most effective methods of promoting a company or its services. However, you should know that a successful video does have qualities to meet in order to capture an audience’s interest and attention. Coming up with ideas that rock requires a lot of creativity. Focusing on that, however, could cloud Discover More …

Did You Miss the State of the County Address? Watch it Online [Video]

Supervisor Dianne Jacob used the annual State of the County address Wednesday to discuss the expansion of jails to absorb state prisoners and paving the way for business development in rural areas, among other issues. In her roughly 35-minute speech at the County Operations Center, the board chairwoman addressed prisoner realignment, including the expansion of Discover More …